What We’re Seeing

We continually work to stay abreast of the latest developments and market trends that impact field medical, medical affairs, and market access activities within life sciences.

These resources and insights help inform our perspectives on how we best serve the evolving needs of our customers from a technology standpoint.

Articles

Title
Publication
Date
Evolving Content Practices to Power Personalized KOL Engagement
Medical Affairs Professional Society
October 2022
Building Healthcare Products
Products That Count
April 2020

Research Reports

Title
Author
Date
Vision for Generative Artificial Intelligence in Medical Affairs
Medical Affairs Professional Society
November 2023
Optimize Your Field Medical Team for The Omnichannel World
Medical Affairs Professional Society
Sept 2023
2023 Medical Affairs Metrics Benchmark
Medical Affairs Professional Society
June 2023
Medical Affairs KPIs 2025
Synetic Life Sciences
May 2023
The Future of Medical Affairs 2030
Medical Affairs Professional Society
June 2022
Perceptions of the MSL-BC
MSL Society
May 2020