What We’re Seeing

We continually work to stay abreast of the latest developments and market trends that impact field medical and medical affairs activities within life sciences.

These resources and insights help inform our perspectives on how we best serve the evolving needs of our customers from a technology standpoint.


Evolving Content Practices to Power Personalized KOL Engagement
Medical Affairs Professional Society
October 2022
Building Healthcare Products
Products That Count
April 2020

Research Reports

The Future of Medical Affairs 2030
Medical Affairs Professional Society
June 2022
Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS
Paul Theron, Matthew Britland, Donna Holder, Yasushi Ikeda, Ralph F. Rewers & Ajay Tiku
July 2021
Perceptions of the MSL-BC
MSL Society
May 2020
A Vision for Medical Affairs in 2025
McKinsey & Company
April 2019