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What We’re Seeing

We continually work to stay abreast of the latest developments and market trends that impact field medical, medical affairs, and market access activities within life sciences.

These resources and insights help inform our perspectives on how we best serve the evolving needs of our customers from a technology standpoint.

Articles

Title
Publication
Date
MSLs rejoice, overtaking sales reps as pharma’s prime information conveyors
MM+M
November 2023
Futureproofing the MSL Role as THE Critical Success Factor in KOL Omnichannel
Medical Affairs Professional Society
October 2023
Unlocking the Potential: Elevating the MSL Role for Effective KOL Omnichannel Engagement
MSL Society
July 2023
A New Era for Market Access: Organizing the Function’s Broader Strategic Role
Pharmaceutical Executive
May 2023
Evolution of the MSL Function: 2030
MSL Society
March 2023
Harnessing Cross-Industry Collaboration to Navigate the Evolving Field Medical Landscape
Medical Affairs Professional Society
November 2022
Evolving Content Practices to Power Personalized KOL Engagement
Medical Affairs Professional Society
October 2022
My Top 7 Tips for MSLs Attending Medical Conferences
MSL Society
July 2022
Achieving Effective KOL Engagement and Intelligence Gathering at Medical Conferences
MSL Society
May 2022
No Half Measures: How Medical Affairs Can Maximize and Measure Value
Pharmaceutical Executive
March 2022
Digital Transformation in Medical Affairs Sparked by the Pandemic: Insights and Learnings from COVID-19 Era and Beyond
NIH PubMed
December 2021
Stars align for biopharma to drive transformation in the wake of the COVID-19 pandemic
ZS
December 2021
Medical Affairs: Reevaluating “Business as Usual” After COVID
MSL Society
July 2021
How the Medtech Industry Can Capture Value From Digital Health
McKinsey & Company
May 2021
Impact of Medical Affairs on the Pharmaceutical Industry
PharmaNews Intelligence
February 2021
6 Ways COVID-19 Has Changed Medical Affairs for the Better
LinkedIn
February 2021
Avoid Audience “Zoom Out” - 9 Tips to Master Your Virtual Scientific Meetings Today!
Medium
October 2020
Agile Medical Affairs Teams Can Alleviate Launch Plan Delays Caused by the COVID-19 Pandemic
MSL Society
August 2020
Medical Affairs and Medical Science Liaison (MSL) Board Certification: A Comprehensive Review
PharmExec.com
June 2020
Building Healthcare Products
Products That Count
April 2020
COVID-19 Is Accelerating the Adoption of Healthcare's Digital Tools
Bain & Company
April 2020
With In-Person Medical Conferences On Hold, Will U.S. Physicians Attend Online?
Clarivate
March 2020
Top 10 Predictions for US Managed Markets in 2020 & Beyond
Clarivate
January 2020

Research Reports

Title
Author
Date
Vision for Generative Artificial Intelligence in Medical Affairs
Medical Affairs Professional Society
November 2023
A vision for medical affairs 2030: Five priorities for patient impact
McKinsey
October 2023
Optimize Your Field Medical Team for The Omnichannel World
Medical Affairs Professional Society
Sept 2023
Modular Content in Medical Affaris: The Foundation of Omnichannel Engagement
Medical Affairs Professional Society
August 2023
2023 Medical Affairs Metrics Benchmark
Medical Affairs Professional Society
June 2023
Medical Affairs KPIs 2025
Synetic Life Sciences
May 2023
Integrated, Centralized & Decentralized Models of Digital Structure for Medical Affairs
Medical Affairs Professional Society
March 2023
Building a Better Medical Affairs Organization
Syneos
August 2022
Achieving Effective KOL Engagement and Intelligence Gathering During Medical Conferences
MSL Society
July 2022
The Future of Medical Affairs 2030
Medical Affairs Professional Society
June 2022
A new operating model for pharma: How the pandemic has influenced priorities
McKinsey & Company
December 2021
Medical Affairs Outlook Report 2021
ZS
August 2021
Promoting Best Practices for Medical Science Liaisons Position Statement from the APPA, IFAPP, MAPS and MSLS
Therapeutic Innovation & Regulatory Science
July 2021
Future-Proofing the Business - Building a Superior Experience for Health Plan Customers Through Digital Transformation
Deloitte
May 2021
BEYOND THE FIELD: Evolving Field Medical Engagement and Talent for the Future
Medical Affairs Professional Society
March 2021
Customer Centricity in Medical Affairs Needs Human‐centric Artificial Intelligence
Pharmaceutical Medicine
January 2021
Healthcare's New Normal: COVID Speeds Shift to Digital Communications
Medscape
October 2020
Perceptions of the MSL-BC
MSL Society
May 2020
MSL Activities During the COVID-19 Pandemic
MSL Society
April 2020